"Wonder if he pays rent to the corporation. How can you own water really? It's always flowing in a stream, never the same, which in the stream of life we trace. Because life is a stream. All kind of places are good for ads. That quack doctor for the clap used to be stuck up in all the greenhouses. Never see it now. Strictly confidential. Dr Hy Franks. Didn't cost him a red like Maginni the dancing master self advertisement. Got fellows to stick them up or stick them up himself for that matter on the q.t. running in to loosen a button. Flybynight. Just the place too. POST NO BILLS. POST 110 PILLS. Some chap with a dose burning him." (U8.93)
"If he...?
O!
Eh?
No... No.
No, no. I don't believe it. He wouldn't surely?
No, no." (U8.102)
"Mr Bloom moved forward raising his troubled eyes. Think no more about that. After one. Timeball on the ballast office is down. Dunsink time. Fascinating little book that is of sir Robert Ball's. Parallax. I never exactly understood." (U8.108)
"There's a priest. Could ask him. Par it's Greek: parallel, parallax. Met him pikehoses she called it till I told her about the transmigration. O rocks!" (U8.111)
"Mr Bloom smiled O rocks at two windows of the ballast office. She's right after all. Only big words for ordinary things on account of the sound. She's not exactly witty. Can be rude too. Blurt out what I was thinking. Still, I don't know." (U8.114)
"She used to say Ben Dollard had a base barreltone voice. He has legs like barrels and you'd think he was singing into a barrel. Now, isn't that wit? They used to call him big Ben. Not half as witty as calling him base barreltone." (U8.117)
"Appetite like an albatross. Get outside of a baron of beef. Powerful man he was at stowing away number one Bass. Barrel of Bass. See? it all works out." (U8.120)
"A procession of whitesmocked men marched slowly towards him along the gutter, scarlet sashes across their boards. Bargains. Like that priest they are this morning: we have sinned: we have suffered. He read the scarlet letters on their five tall white hats: H.E.L.Y.S. Wisdom Hely's. Y lagging behind drew a chunk of bread from under his foreboard, crammed it into his mouth and munched as he walked. Our staple food." (U8.123)
"Three bob a day, walking along the gutters, street after street. Just keep skin and bone together, bread and skilly." (U8.128)
"They are not Boyl: no: M'Glade's men. Doesn't bring in any business either." (U8.130)
"I suggested to him about a transparent show cart with two smart girls sitting inside writing letters, copybooks, envelopes, blotting paper. I bet that would have caught on. Smart girls writing something catch the eye at once." (U8.131)
"Everyone dying to know what she's writing. Get twenty of them round you if you stare at nothing. Have a finger in the pie. Women too." (U8.134)
"Curiosity. Pillar of salt. Wouldn't have it of course because he didn't think of it himself first. Or the inkbottle I suggested with a false stain of black celluloid." (U8.136)
"His ideas for ads like Plumtree's potted under the obituaries, cold meat department." (U8.138)

Libby's used the same idea (1890s), associating cold meat with Hamlet's gravedigger in their ads for potted Ox Tongues!
"You can't lick 'em. What? Our envelopes. Hello, Jones, where are you going? Can't stop, Robinson, I am hastening to purchase the only reliable inkeraser Kansell,," (U8.139)
"sold by Hely's Ltd, 85 Dame Street. Well out of that ruck I am" (U8.142)
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