"The sweet creature turned all colours in her confusion, feigning to reprove a slight disorder in her dress: a slip of underwood clung there for the very trees adore her. When Conmee had passed she glanced at her lovely ec/ho in the little mirror she carries. But he had been kind. In going by he had blessed us." (U14.1156)
"The gods too are ever kind, Lenehan said. If I had poor luck with Bass's mare perhaps this draught of his may serve me more propensely. He was laying his hand upon a winejar: Malachi saw it and withheld his act, pointing to the stranger and to the scarlet label." (U14.1161)

The Bass & Co Brewery was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos, and was the first trademark to be registered in Britain. The 1875 Trademarks Registration Act came into effect on January 1st 1876. That New Year's Eve, a Bass employee waited overnight outside the registrar's office to be the first in line for trademark registration. Bass got the first 2 registrations: the Red Triangle for their pale ale, and the Red Diamond for their strong ale.
"Warily, Malachi whispered, preserve a druid silence. His soul is far away. It is as painful perhaps to be awakened from a vision as to be born. Any object, intensely regarded, may be a gate of access to the incorruptible eon of the gods. Do you not think it, Stephen? Theosophos told me so, Stephen answered, whom in a previous existence Egyptian priests initiated into the mysteries of karmic law. The lords of the moon, Theosophos told me, an orangefiery shipload from planet Alpha of the lunar chain, would not assume the etheric doubles and these were therefore incarnated by the rubycoloured egos from the second constellation." (U14.1164)
"However, as a matter of fact though, the preposterous surmise about him being in some description of a doldrums or other or mesmerised which was entirely due to a misconception of the shallowest character, was not the case at all. The individual whose visual organs while the above was going on were at this juncture commencing to exhibit symptoms of animation was as astute if not astuter than any man living and anybody that conjectured the contrary would have found themselves pretty speedily in the wrong shop." (U14.1174)
"During the past four minutes or thereabouts he had been staring hard at a certain amount of number one Bass bottled by Messrs Bass and Co at Burton-on-Trent which happened to be situated amongst a lot of others right opposite to where he was and which was certainly calculated to attract anyone's remark on account of its scarlet appearance. He was simply and solely, as it subsequently transpired for reasons best known to himself, which put quite an altogether different complexion on the proceedings, after the moment before's observations about boyhood days and the turf, recollecting two or three private transactions of his own which the other two were as mutually innocent of as the babe unborn." (U14.1181)
Bass was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent. Soon, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. Growing demand led to the building of a second brewery in Burton upon Trent in 1799 by Michael Bass, the founder's son.
"Eventually, however, both their eyes met and as soon as it began to dawn on him that the other was endeavouring to help himself to the thing he involuntarily determined to help him himself and so he accordingly took hold of the neck of the mediumsized glass recipient which contained the fluid sought after and made a capacious hole in it by pouring a lot of it out with, also at the same time however, a considerable degree of attentiveness in order not to upset any of the beer that was in it about the place." (U14.1190)
"The debate which ensued was in its scope and progress an epitome of the course of life. Neither place nor council was lacking in dignity. The debaters were the keenest in the land, the theme they were engaged on the loftiest and most vital. The high hall of Horne's house had never beheld an assembly so representative and so varied nor had the old rafters of that establishment ever listened to a language so encyclopaedic. A gallant scene in truth it made." (U14.1198)
"Crotthers was there at the foot of the table in his striking Highland garb, his face glowing from the briny airs of the Mull of Galloway. There too, opposite to him, was Lynch whose countenance bore already the stigmata of early depravity and premature wisdom. Next the Scotchman was the place assigned to Costello, the eccentric, while at his side was seated in stolid repose the squat form of Madden. The chair of the resident indeed stood vacant before the hearth but on either flank of it the figure of Bannon in explorer's kit of tweed shorts and salted cowhide brogues contrasted sharply with the primrose elegance and townbred manners of Malachi Roland St John Mulligan.," (U14.1204)
"Lastly at the head of the board was the young poet who found a refuge from his labours of pedagogy and metaphysical inquisition in the convivial atmosphere of Socratic discussion, while to right and left of him were accommodated the flippant prognosticator, fresh from the hippodrome," (U14.1213)
"and that vigilant wanderer, soiled by the dust of travel and combat and stained by the mire of an indelible dishonour, but from whose steadfast and constant heart no lure or peril or threat or degradation " (U14.1217)
"could ever efface the image of that voluptuous loveliness which the inspired pencil of Lafayette has limned for ages yet to come." (U14.1220)
"It had better be stated here and now at the outset that the perverted transcendentalism to which Mr S. Dedalus' (Div. Scep.) contentions would appear to prove him pretty badly addicted runs directly counter to accepted scientific methods. Science, it cannot be too often repeated, deals with tangible phenomena. The man of science like the man in the street has to face hardheaded facts that cannot be blinked and explain them as best he can." (U14.1223)
"There may be, it is true, some questions which science cannot answer-- at present-- such as the first problem submitted by Mr L. Bloom (Pubb. Canv.) regarding the future determination of sex. Must we accept the view of Empedocles of Trinacria that the right ovary (the postmenstrual period, assert others) is responsible for the birth of males or are the too long neglected spermatozoa or nemasperms the differentiating factors or is it, as most embryologists incline to opine, such as Culpepper, Spallanzani, Blumenbach, Lusk, Hertwig, Leopold and Valenti, a mixture of both? This would be tantamount to a cooperation (one of nature's favourite devices) between the nisus formativus of the nemasperm on the one hand and on the other a happily chosen position, succubitus felix, of the passive element." (U14.1229)
"The other problem raised by the same inquirer is scarcely less vital: infant mortality. It is interesting because, as he pertinently remarks, we are all born in the same way but we all die in different ways. Mr M. Mulligan (Hyg. et Eug. Doc.) blames the sanitary conditions in which our greylunged citizens contract adenoids, pulmonary complaints etc. by inhaling the bacteria which lurk in dust." (U14.1239)
"These factors, he alleges, and the revolting spectacles offered by our streets, hideous publicity posters, religious ministers of all denominations," (U14.1245)
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